NPS that actually does something - detractors escalate, promoters refer, and leadership gets the monthly read
Most NPS surveys are a single question in a dead-end form. Score comes in, lives in a spreadsheet, and nothing happens. Detractors never hear back. Promoters never get asked for a referral. Leadership sees a rolled-up number once a quarter and can't act on it.
- 4 Forms
- 4 Emails
- 4 Workflows
- 4 Integrations
- 3 Extras
Plus: Monthly NPS leadership dashboard, Detractor closed-loop tracking, Cohort-based NPS comparison template
Installed in your Jotform account.
You own everything. No monthly fees to me.
How this kit actually works.
A Jotform-powered NPS workflow that captures the score, branches the follow-up (detractors to CS escalation, passives to probing questions, promoters to referral ask), and rolls everything up into a monthly exec digest. Every survey response does work now.
Every piece, ready the day you buy it.
Forms
- NPS score form (0-10) with follow-up question
- Detractor deep-dive form (what went wrong + priority)
- Promoter referral form with reward unlock
- Passive feedback form with open-ended prompt
Emails
- Detractor acknowledgement with CS manager cc'd
- Promoter thank-you with referral link
- Passive follow-up with one specific improvement question
- Monthly NPS digest to leadership with trend
Workflows
- Score-based routing (0-6 detractor / 7-8 passive / 9-10 promoter)
- Slack alert to CS team on detractor submission
- Auto-assignment to account owner for detractor follow-up
- Quarterly trend rollup for board reporting
Integrations
- CRM update of customer health score
- Slack CS-channel alerts
- Email platform for promoter referral campaign
- Google Sheets for raw data log
Extras
- Monthly NPS leadership dashboard
- Detractor closed-loop tracking
- Cohort-based NPS comparison template
Pick the fit. Upgrade later if you need to.
Base Kit
Ready to run, self-setup
$89
- All forms, emails, and workflow configs
- Setup documentation
- 30-minute video walkthrough
- 14-day email support
Pro Setup
Kit + setup call + customization
$179
- Everything in Base
- 45-minute setup call
- CRM and Slack integration configured
- Custom rollup schedule and recipient list
- 30-day email support
Done-For-You
Full implementation by me
$449
- Everything in Pro
- Full implementation in your Jotform account
- CS team training session
- Custom dashboards and cohort analysis
- 60-day priority support
The questions I get before someone buys.
Can I send this at different lifecycle points?
Yes. Most teams run it at 30 days post-onboarding, 90 days post-onboarding, and quarterly after that. The workflow supports multiple entry points with cohort tracking so you can compare scores by cohort.
How does the detractor escalation actually work?
When a 0-6 score comes in, the workflow fires a Slack alert to your CS channel, emails the account owner with context, and opens a follow-up task. The closed-loop tracking makes sure no detractor ghosts into the void.
Can promoters book a referral call?
Yes. The promoter flow can include a calendar link for a referral conversation, or a shareable referral-request form with a reward. The Pro tier configures which path fits your motion.
Will the monthly digest actually get read?
That depends on your leadership, not the tool. But the digest is designed for exec scanning: trend, biggest movers, top themes from open-ends, action items. One page.
If this one fits, these probably do too.
Not sure if this is the right kit?
Free 20-minute call. Tell me what you're trying to do - I'll tell you if a kit fits, or if you need something custom, or if you shouldn't pay me at all.